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View Single Post Thread: Internet Marketing for Detailers
 
Author Comment
 
602rwtq
Member
Registered: 11/01/04
Posts: 165

    12/06/09 at 08:03 PMReply with quote#1
Since the decline of print advertising (Yellow Pages and newspapers), the fate of small businesses has been greatly influenced by their success marketing themselves on the Internet.  It's such an important subject that some companies have flourished and others have gone out of business based on their ability to get customers from their website.
 
Auto detailing happens to be an excellent fit for online marketing.  It's a niche service (the Internet is all about niche marketing) and quality of service varies widely, so it's worth researching and comparing companies (there is no quicker and more thorough way than the Internet). 

Hundreds, thousands, even tens of thousands of people are searching for detailing services in your area, and there is a lot of money to be made and lost.  You need to be a player in this game.

A lot of discussion on this board has been about site design and quality.  Small business owners and detailers in particular get very focused on design.  I'm going state something that will probably challenge your ideas about Internet marketing:  design has about 20% influence on the success of your website; 80% of your website's success is determined by the amount of traffic it receives.
 
Traffic, traffic, traffic.  Traffic = sales.  Sales = profit.  You must be focused on traffic.  Traffic is why businesses pay premium money to be on the busiest streets in your city.  It's why they pay premium money for signage.  Traffic is the opportunity to earn business. 

Building your website and not putting effort into getting traffic is like having a world class sign made and putting it in your closet. 

In this thread we're going to explore the many methods to build traffic to your site.  They include:

1.  Google free search (Search Engine Optimization)
2.  Google paid search (Google Ads)
3.  Google Local Business (Google's free local business directory)
4.  Craigslist
5.  Angies List

Who am I?  I used to own a detail shop in a very hard to find location.  Rent was cheap, but there was literally no drive by traffic.  I had to draw customers from online, and over 5+ years, I had great success growing the business year after year largely because of online marketing.

I now build and promote websites (SEO) for a living and will share what I know with you here.  If you seek out a message board like this, you're obviously passionate about your craft, and I want to help out detailers when I can, because I know how hard you all work for your money.
   

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